Today, most online activities are done through smart phones. In fact, the number of smartphones has already surpassed the number of desktop computers in several countries. Mobile searches have now become more significant compared to desktop searches, especially since Google launched their “mobile-friendly ranking algorithm” last year.
This algorithm prioritises mobile-friendly sites in Google’s mobile search results. If you don’t want to lose any traffic, better make sure your site is mobile-friendly.
What are the required changes to my website?
Websites have to be made mobile-friendly since the majority of traffic is coming from mobile devices. This trend requires many website owners, publishers and advertisers to make certain changes such as:
- Mobile Design
This applies to all websites. They need to be recreated or redesigned to match mobile web browsers. Reports show that mobile device users are more likely to shop compared to desktop users.
Keep in mind that most mobile devices today are touchscreen, which is why fields and other buttons should not be too small for taps/clicks.
- SEO Optimisation for Mobiles
This involves keyword optimisation of content and other technical changes. Keep your crawlable content and don’t block pop-ups, CSS or images, as this will prevent Google from categorising your site, which could also affect its function.
- Optimisation of the Website’s Content
Data shows that 40% of mobile users will leave any site that takes more than three seconds to load.
Video content that slows down the website because of loading issues should be optimised. You should also make sure that your photos are in the right format and within the necessary specs. Text must be readable on mobile devices (without the need of zooming in) and the ‘scroll’ option should show all the textual content.
What are the important things to remember before making my site mobile-friendly?
Google posted a guide on how to make your site mobile friendly. If you use software such as WordPress, Joomla!, Drupal, Bitrix, etc., simply go to developers.google.com to learn how to make your website mobile friendly.
Here are some general guidelines for you:
- Back Up
Before changing or updating anything, backing up your site is recommended. If you don’t know how to do it, contact your CMS provider.
- Update CMS Latest Version
Some CMS updates will automatically apply security upgrades to make sites mobile-friendly but if the function does not happen automatically, be sure to update it manually to prevent security breaches.
- Only go for Mobile-Friendly CMS Custom Themes
- Go to your CMS admin panel and look for themes that have the terms “mobile” or “responsive” in the theme documentation.
- If a demo template is available, copy the URL and paste it to the Mobile-Friendly Test to see if it is mobile friendly.
- You should also make sure that the template you are about to choose is fast. Check the speed section of PageSpeed Insights and only select the ones that are NOT marked “Should Fix.”
The mobile trend will continue this year (and maybe even for decades to come), so if you haven’t made your website mobile friendly, NOW is the time!