factor that affect

The algorithms that search engine sites require for a website to rank are complicated. In fact, they are continually changing. There is no single or fixed solution to improve your search engine rankings or to directly achieve the results that you want. However, one method that has the deepest effect on your site’s rankings is web page optimisation.

The main goal of SEO is to optimise your website and to help it rank in search engine results using specific keywords. There are factors related to page optimisation that affect the ranking of your website on the search engines:


Content is considered as the heart of SEO. Search engines are designed to provide the best results that will connect the searchers to the relevant content related to what they are looking for. Your website should deliver genuine and useful information to your visitors. If you have the relevant content that they need, there is a bigger chance that they will not look anywhere else for answers. In the long run, more visitors will be directed to your website and eventually, your website will effectively rank in the search engine results.

Social Media

Your sturdy existence in social media sites (with backlinks) can direct traffic to your website and improve your search engine rankings. You should utilise social media to disseminate your blog posts, press releases, announcements, promotions, etc. You can use or apply social media tags for major social media sites like Facebook, Google+, Twitter and LinkedIn, to make it easier for the users to share your content.

Bot Accessibility

This term basically indicates how search engine bots, (e.g. Googlebot.) ‘crawl’ your website. Crawling is the process where the bot detects new and updated websites or pages. There are particular criteria used to evaluate the authority of your page. When the bots send back reports with relevant data, they will be collected and kept in the indexes of search engines. This stored data will be used to rank your website.

Mobile Device Compatibility

Making your website compatible and accessible to mobile devices can help to ensure that every time the searchers find your website on their mobile devices, they will achieve a quality experience. This will increase the possibilities of directing more traffic to your website and will eventually improve your search engine rankings.


These factors related to web page optimisation can affect your search engine rankings. If you want to know more about how your website can rank on the search engines, a company like Devon SEO can help you. Call us now on 0800 404 5988 for further information.