A common theme for this blog will be how Google keeps small businesses and search optimisation specialists on their toes by continually tweaking its Search results. These changes require persistence and constant vigilance to get on the first page of Google Search. And once your there, it takes an equal amount of work to make sure you stay there. This is complicated stuff, which is why it often makes sense to work with The Devon SEO Co., a provider of Devon SEO services.

But what, exactly, does this persistence and vigilance entail? Glad you asked.

At the most basic level, SEO “tune ups” require constant re-examination and, if necessary, recalibration of keywords based on analytical and Google Keyword Tool data. In addition, it’s important to ensure that certain keywords are aimed at certain demographics and can be altered accordingly.

We also review the less-than-glamorous elements of SEO: keyword title tags, page descriptions, alt tags, anchor texts, and other elements associated with a site’s Web architecture. After all, if Google’s robots can’t “understand” the structure of the site, the greatest content in the world won’t matter.

Which brings us to our last element: the content. Unique, compelling, and original content is the lifeblood of your SEO efforts. If users have no reason to go to your site and read your content, then neither will the search engine crawlers.