Have you ever considered how web design can transform your business? User-friendly, professional websites will allow businesses to attract a large number of visitors across a range of devices and platforms.

If you don’t have a website, or your site looks amateurish and is slow to load, you could be missing out on thousands of pounds of extra income. Never underestimate the power of a professional website and why it’s so crucial for attracting website traffic.

According to research, there are around two billion websites in existence globally, but only 543 million are active. When a website loads slowly, potential customers tend to shut it down pretty quickly and look elsewhere. In fact, an estimated £2 billion in sales is lost annually because people get fed up trying to access a slow website.

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What defines a professional website?

Having a professionally designed website defines your business. Initially, it gives a good first impression. Users take only 0.05 seconds to form an opinion of a website, with the average internet surfer reading only about 30% of your web page.

While the common saying is, “Don’t judge a book by its cover,” unfortunately that’s not the case when it comes to your website. Around 94% of users form an opinion of a brand through looking at the website’s design. If they like what they see and enjoy the user experience, 90% will continue shopping. Two-thirds of people say they are more likely to stay and browse through a beautifully designed website, according to statistics from Blog Red.

In a nutshell, website professionalism affects sales, and you can’t afford to have a below-par design, or it will put people off from the moment they first click on your site. To be truly professional, your site must be user and mobile-friendly.

Around 50% of the global ecommerce sales comes from mobile devices. According to research from Google, 53% of mobile web surfers will abandon sites that take more than three seconds to load.

Most people spend only 30 seconds browsing before moving to another website, so the priority is to produce a fast and relevant web page to grab users’ attention and make them stay longer.

Will users look into more of your services?

Once you have their attention through a great web design, users are more likely to look into your services if your website performs well. It takes people around ten seconds to decide if they trust you and want to stay. Everything needs to look good and function properly.

Just one second of added page-load speed can cause your potential sales to decrease by 27%, according to stats from Blue Corona, while a crowded site is the most common mistake many businesses make with their web design. This can confuse visitors and make them hit the back button within just ten seconds, so keep it clean and simple, with a fast load-time.

You’re not out of the woods even when users have seen items they like and added them to cart, as 70% of consumers have abandoned the purchase due to a poor user experience.
Getting it right is paramount to boost your sales. Maybe that’s why 73% of companies invest in a professional design expert?

The impact of user experience on business is undeniable – in fact, investment in user experience can produce a 100% ROI, according to a study by Youpic. As 62% of consumers base their future purchases on past experiences, you can’t afford to get it wrong.