The ever-changing algorithm of Google has changed the way companies generate content and use their social media accounts. The focus has shifted from being rank-oriented to being “relationship-oriented”. This change has led some companies to re-formulate their online marketing strategies. Based on our research and experience, we have listed 5 Mistakes to avoid when generating content.
#5 Focusing on your own interests
Content generation does not work on a principle “one-size-fits-all”. The topic of your content and your writing style should be directed at your target audience. Do not focus solely on your own interests. Instead, choose a topic that will entice your target audience. You may consider writing about existing current trends or contributing to popular topics.
#4 Direct Sales Pitching
Write in such a way that people will want to read your blog and click your links but keep in mind that you might repel readers if you include direct sales pitches in your copy. The necessary technique here is to stop thinking as a “marketer” and start thinking as though you were a “university student”. This will allow your content to be very insightful and useful. The content could be much like a researched topic or a reaction paper to somebody else’s work. Forget about advertising and focus on contributing to the topic. Giving solutions to your target audience is a hundred times more effective in content marketing than just plain advertising.
When they see that you have authority on the subject and that your ideas are unique, there is a big possibility that they will also be curious about your own products and services.
#3 Irrelevant Content
Your content should have a clear purpose. Is it written for entertainment? Is it a troubleshooting guide? Does it include useful facts or ideas? Is it something worth reading? Will the audience learn something new from your blog?
Irrelevant content that has nothing to do with your topic is merely “filler” content. Create a road map to be able to properly conclude your content. Also remember that time is a luxury, so make sure that your content is quick and easy to read for your readers. Format your content to be more “glance-able”, meaning that the ideas can easily be understood at a single glance. Example, use bullet points when you can, use headers and sub-headers correctly.
#2 Not Researching Enough
In relation to #3, the usefulness of your content depends on your research. Allocate at least 30-40% of your time on research. The details should be clear and concise. Your points should also be delivered in a thorough and efficient manner. The readers should be able to read your blog within a span of 4-7 minutes.
#1 Boring Headlines and Titles
Generating a good headline is one of the most crucial factors to successful content marketing because millions of blogs are published on the Internet every day. Clever headlines attract more readers. Here are the things that have worked for us:
Avoid headlines that makes your content feel like a long read.
(I.e. “Steps that will improve your headline generation”) Always remember that people want to conserve time. If your headline suggests that the blog is not a fast read, the reader will most likely scroll away.
Numbers suggest time. For example, if your title is “5 steps to writing clever content”, the reader expects the average time required to finish reading your blog will take minimal time. Numbers are also easier to remember than words. Use “odd numbers” because according to studies, they look more tempting. (I.E. 3 easy steps to creating powerful headlines, 5 ways to lose your belly fat, etc.).
Yes, it takes serious effort and hard work to write amazing content. Being aware of the common content marketing mistakes is only a piece of the puzzle. Some other content marketing factors that you might have to consider include the steps to writing killer copy, developing strategies, choosing the right social media platforms, etc. Since you already know what to avoid, you can start generating content now.