In discussing all the elements of your Devon SEO – optimising the end-user experience, tracking back-end analytics, etc. – it is easy sometimes to forget that one of the main components of your strategy is your blog.
You remember blogs, right? Timeless, no-frills, simple blogs. There’s nothing inherently flashy about them but at the end of the day, your blog is the engine, fueled by content that will propel your SEO strategy. As a result, you need to have a blog that consistently (e.g. weekly) publishes unique and original content. Needless to say, that’s probably not what you signed up for when you started your company, but it’s an irrefutable fact of life nowadays.
At the most basic level, your blog will provide a content repository that will, over time, boost your search result standings on Google. But continually publishing new content can also provide more immediate dividends from an SEO perspective. That’s because of Google’s “Freshness Update” seeks to prioritise the most recently-published blog posts in certain Search results.
Bottom line: you need an active, robust, and consistently engaging blog. If you’re up to the task, we salute you. If not, drop us a line and let us help.