The difference between SEO and content marketing is prevalent these days. Some people believe that SEO will slowly die because of content marketing, while others assume that they are one in the same service. So, what is the truth?
What is Content Marketing?
As defined by the Content Marketing Institute, content marketing is a strategic approach of creating and distributing relevant and valuable content to capture the attention of the target audience. It is a continuous process and has the sole intention of changing or enhancing consumer behaviour. Content marketing is more about providing information about a certain product or service rather than selling it. Content is usually posted and shared on websites or platforms that generate more traffic such as social media sites, forums and other free blog sites.
Why Employ a Content Marketing Strategy?
The style of writing in content marketing is more creative and effective than the traditional salesman approach. Since content marketing gives enough information about a product in a catchy and engaging manner, it urges customers to invest in that certain product. Also, Google’s algorithm has become more demanding than ever before. If the content doesn’t have enough visits, it will no longer help with SEO rankings.
Content Marketing and SEO
Content marketing and SEO are two different things but they work harmoniously together. Content marketing will fail without SEO and SEO will fail without content marketing (Source: Kissmetrics). However, there are differences between the two. SEO focuses on the rankings, while content marketing focuses on building a good relationship between the company and their target market.
Content marketing helps SEO fulfil its demands. The former brings more traffic to a website and contributes to the factors that increase a website’s rankings.
So, now all you need is a company that can satisfy your content marketing AND your SEO needs. The Devon SEO Co. has its finger on the ever changing Internet Marketing pulse. Call the experts on 0800 404 5988. You know it makes sense!